Data Collection Methodology & Technology Considerations
Considerations for the data collection methodology selection:
- Where can the targeted respondent group for a particular survey project be met? (at home, at work, at school, at a convention, at the doctor's office, at health centers, at a trade show, at a store, at a sports stadium, at entertainment venues, other public locations, etc.)
- How much time will it take to gather enough data to ensure representative results?
- Does the study design require pre-screening of the survey respondents? If so, what measures need to be taken for the pre-screening process?
- Is the survey questionnaire suitable for self-administered deployment or are adjustments, clarifications and additional instructions required?
- Is the data collection location suitable for self-administered deployment?
- What type of hardware and what quantity will be needed? Considerations for portability, mobility, availability of AC power or battery-powered, etc.
Digivey Touch Screen Surveys:
Impact of automation to the survey process with Digivey surveys
- Faster Data Collection. Since data collection with touch screens is so fast, data collection time can be reduced by 10% to 50%.
- Computer-generated Data Compilation. Compared to paper surveys, where data compilation and report generation can take weeks to months, data collected with Digivey survey software is automatically compiled and available for automated report generation in just a few moments.
- Positive Impact on Data Quality. The computer generated survey reports ultimately provide a much higher data quality, as it is free of human errors and the data integrity checks capabilities of Digivey survey software helps detect and eliminate data input and data compilation errors.
Why are Digivey surveys ideal for on-site data collection?
Digivey surveys take a unique approach to how data is collected. They make full use of the exciting possibilities of modern touch screen technology. The resulting respondent interface is engaging and interesting, keeps respondent fatigue low and survey participation rates high.
And, as an important asset for on-site surveys at stores, tourist attractions, restaurants, malls, entertainment venues, sports events and many other public places, each survey station powered by Digivey survey software is self-sufficient and does not require internet connection for the survey data collection. It will also work well with battery-powered computing equipment. The Digivey survey methodology is highly reliable, extremely efficient and literally can go anywhere where the targeted respondents congregate.
| Digivey Touch Screen Surveys | |
| Opportunity for anyone to participate - no computer knowledge required with touch screens | Yes |
| Language barriers / foreign languages | None, thanks to Digivey's language layers |
| Usability in surveys at the point-of-sale; point-of-care and point-of-experience | Ideal, designed for touch screen |
| Convenience of interface | Ideal, thanks to touch screen |
| Speed of interface | Very fast, thanks to touch screen |
| Appropriateness of interface | Very high, thanks to touch screens |
| Computer security in on-site surveys | Very high |
| Data security in on-site surveys | Very high |
| Friendly to the environment, helping to reduce paper waste | Yes, virtually 100% |
